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Outsourcing Copy and Content: Why AI Will Never Outperform a Human Writer
AI has been making its presence felt in every creative field in recent months. From AI-created art and design to AI-created copy, it’s everywhere. Some photographers, digital artists, and copywriters are throwing in the towel and switching careers, assuming that this...
Copywriting: Does My Business Really Need a Copywriter?
As a copywriter, this feels like such a self-serving article to write. Here I sit, at 2 pm on a Thursday afternoon, about to justify my choice of career to you all. But the thing is, it’s a fair question. After all, they’re just words, right? You’re fluent in your...
Motherguilt
It's a strange and tangled thing, Motherhood. Most of us who call ourselves mothers were, at one time or another, something different altogether. We were daughters, sisters, aunts, lovers, friends. We were extroverts, introverts, dreamers, doers. We were...